Selected engagements

The work,
plainly told.

Much of our client work is confidential. Where names and figures cannot be shared, we explain the problem, what we changed and what the team was better able to do afterwards.

APCTHISDAYRev.io ResourcesScale Army

Commercial direction / B2B

01

Giving scattered commercial activity a clear direction.

The problem
Sales, positioning and reporting were being handled separately, with no shared view of what was working.
What we did
Reviewed the commercial picture, tightened the message, built a focused outbound process and introduced a useful weekly review.
What changed
Leadership had one process it could see, discuss and improve.

Authority / Professional services

02

Making genuine expertise easier for buyers to see.

The problem
The firm had a strong reputation with existing clients but little public evidence for people discovering it for the first time.
What we did
Clarified the founder's point of view, organised the available proof and created a sustainable thought leadership plan.
What changed
What buyers found online began to match the quality promised in sales conversations.

Market expansion / Technology

03

Replacing a broad expansion ambition with a focused route in.

The problem
The company wanted to enter new markets but had no clear order for accounts, partners or investment.
What we did
Prioritised markets, mapped target accounts, developed partnerships and set up the CRM around the new approach.
What changed
The team knew where to focus, what would justify further investment and when to pause.

What clients should be left with

A commercial team that knows what to do next.

01

Clearer positioning

Buyers understand the value more quickly.

02

Workable processes

Good practice can be repeated without starting again.

03

Stronger credibility

Confidence starts building before the first meeting.

04

Sounder decisions

The team uses market evidence, not just internal opinion.

05

Focused expansion

New markets are pursued with clear priorities.

06

Lasting capability

The company is stronger after the engagement ends.

Your commercial system

What should be working better?

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